Saturday, January 31, 2009

Marketing to the Jobless

Recently, I was perusing a website that I actually talked about the other day: http://www.layoffdaily.com/ And I found a very interesting marketing gimmick from Hyundai. The news headline read, “Lose your job, Hyundai will take your car back”.

Wow! What a sign of the times.

Read the full article here on the Financial Post: http://www.financialpost.com/news/story.html?id=1231852

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